Scout Brief is a structured PDF on a fixed competitor set. Pricing, positioning, GTM moves, and gaps, researched to a fixed scope, delivered on a fixed timeline.
Same format every time. You pick depth; we don't invent open-ended research.
| Section | Lite · $129 | Standard · $249 | Premium · $449 |
|---|---|---|---|
| Company snapshot | Yes | Yes | Yes |
| Product & packaging map | High-level | Detailed | Detailed + notes |
| Pricing signals | Public pages | Public + archive | Public + archive + deeper notes |
| Positioning & messaging | Homepage / key pages | Messaging / feature comparison | Site + content + ads/social if public |
| GTM & channel clues | Light | Yes | Deeper channel notes |
| Strengths / gaps vs you | Short list | SWOT-lite | SWOT-lite + implications |
| Competitors covered | 3 | 5 | 8 |
| Length / depth | ~5–8 pages, light | Full Standard PDF | + Exec summary |
| Source appendix | Yes | Yes | Yes (annotated) |
| Human QA pass | No | Spot-check | Full review |
| Revision round | No (factual errors only) | 1 revision | 2 revisions |
| Turnaround | 3 business days | 5 business days | 7 business days |
Skim the structure before you buy. Sample is anonymized / illustrative (same section layout as Standard).
Pick Lite, Standard, or Premium. Checkout via Lemon Squeezy.
You get a short form: your company, the rival(s), what decision this brief should support, and any URLs you already care about. Clock starts when intake is complete.
We pull public sources (sites, pricing pages, content, filings/news where relevant), structure findings to the SKU scope, and cite sources in an appendix.
Lite in 3 business days · Standard in 5 · Premium in 7. Delivered to your email as a PDF. Revisions only as listed per tier.
One-time purchase. No subscription. Turnaround starts after intake.
Lite: 3 business days. Standard: 5. Premium: 7. The clock starts when your intake form is complete, not at checkout. Weekends and US holidays don't count as business days.
Lite: no revision round (we fix clear factual errors we introduced). Standard: one revision for facts/clarifications within the original scope. Premium: two revision passes, still bound to the original SKU scope (not a new research project).
Public web: company sites, pricing pages, blogs, docs, news, filings, app stores, and public social/ad libraries where available. We list sources in the appendix. We do not access private accounts, paywalled data you haven't licensed, or non-public systems.
Absolute counts by tier: Lite 3, Standard 5, Premium 8. You can name them at intake; if you name fewer, we fill the set from public discovery. Not an unbounded market map.
We can't start without your company context and enough signal to build the competitor set. If we need clarification, we'll email you; turnaround pauses until you reply.
If we miss the promised turnaround by more than two business days without notice, we'll refund or re-deliver at your choice. Scope changes after intake may require a new order. Digital deliverables are otherwise non-refundable once research has started.